Junior Patel
Business Owner
Do You Have These Performance and Website Maintenance Issues?
Here’s Some of What You Get with Our Website Management Service
About Your Website Manager
My name is Elliott, and I founded Major Impact to help small businesses grow. Our website management service relieves worry, saves you time and money, and lets you focus on your business.
I’ve spent 25 years growing companies online, generating over 200k local business leads, building and managing hundreds of websites, and leading over $100M in online sales.
If you want to focus on your business, sleep well while your website is secured, have site changes made whenever you need them, and simply never worry about your website again, this is for you.
As a business owner, I know how important your website is. I also know you don’t have the time to keep up with constantly changing website technology, so we take care of everything for you.
Some Brands I’ve Worked With
“Strive not to be a success, but rather to be of value.” – Albert Einstein
Angie Addison
Business Owner
Website Management Pricing
Every month, you’ll save time and money by having Major Impact manage your website.
Kerri Kane
Business Owner
Core Components of Website Management
Website management involves several key elements to keep a site running smoothly. These components work together to maintain the site’s functionality, appearance, and content.
Hosting Solutions
Reliable hosting is crucial for website performance. Shared hosting works well for small sites with low traffic. Virtual private servers offer more resources for growing sites. Dedicated servers provide the most power for high-traffic websites.
Cloud hosting lets sites scale easily as needs change. Content delivery networks speed up load times by storing files on servers around the world. Managed hosting takes care of technical tasks like updates and backups.
Website Maintenance and Support
Regular maintenance keeps websites secure and up-to-date. This includes installing software patches and updates. Backing up site files and databases protects against data loss.
Security scans help find and fix vulnerabilities. Monitoring tools track site performance and uptime. Technical support helps solve issues quickly when problems occur.
Routine checks ensure all site features work correctly. This covers forms, payment systems, and user accounts.
Content Updates and Design Changes
Fresh content keeps visitors coming back. This means adding new blog posts, products, or services regularly. Updating existing pages improves SEO and user experience.
Design updates help sites stay modern and user-friendly. This can include tweaks to colors, fonts, or layouts. Bigger redesigns not included in our Manage services may involve changing the whole site structure.
Making sites mobile-friendly is key as more people browse on phones. Testing across devices ensures a good experience for all users.
Deciding on a Website Manager
Choosing the right approach for website management is crucial for businesses. There are several options to consider, each with unique advantages and challenges.
You could manage your website in-house
Many businesses start by handling their website internally. This gives full control over updates and content. Staff can make changes quickly when needed. It may seem cost-effective at first.
But in-house management has drawbacks. It takes time away from core business tasks. Staff might lack technical skills for complex issues. Security updates and backups can be overlooked. Websites may become outdated without regular attention.
You could hire a freelancer to manage your site
Freelancers offer flexibility and specialized skills. They can handle tasks like updates, backups, and security. Costs are often lower than full-time staff.
Finding a reliable freelancer can be tricky. Availability may be limited. Communication can be challenging. Quality of work can vary. Businesses may need to manage multiple freelancers for different tasks.
You could partner with a website management company
Website management companies provide comprehensive services. They offer technical expertise and regular maintenance. These firms handle updates, security, and performance optimization.
Professional management ensures websites stay current and secure. It frees up internal resources for core business activities. Companies get access to a team of experts. Response times are typically fast for issues or changes.
This option provides peace of mind. Businesses know their website is in capable hands. It’s a reliable solution for consistent, high-quality website management.
Chrissie Arrastia
Project Manager
Regular Maintenance and Updates
Website upkeep is key for security and performance. Keeping sites safe and fast helps businesses thrive online.
Proactive website security saves your company headaches
Regular security checks protect websites from threats. Updating software patches vulnerabilities before hackers can exploit them. Strong passwords and two-factor authentication add extra layers of protection.
Backing up website data often prevents loss from attacks or errors. Secure backups let sites recover quickly if problems occur. Monitoring for unusual activity helps catch issues early.
Using HTTPS encryption keeps user data safe during transfer. Web application firewalls block many common attack types. Security scans find and fix weaknesses before they cause harm.
Performance monitoring and tweaks gets you a fast website
Speed matters for user experience and search rankings. Regular speed tests show where a site can improve. Optimizing images and code helps pages load faster.
Caching stores copies of files to serve quickly. Content delivery networks put files closer to users for speedy access. Database optimization makes queries run efficiently.
Removing unused plugins and themes reduces bloat. Minifying code cuts down file sizes. Browser caching lets returning visitors load pages even faster.
Mobile responsiveness ensures sites work well on all devices. Core Web Vitals scores guide performance improvements. A/B testing finds the fastest layouts and features.
Security Management and Backup
Website security and backups are key to protecting your online presence. They keep your site safe from threats and give you a safety net if something goes wrong.
Proactive website security (for WordPress) prevents future headaches
WordPress sites need strong security measures. Install a good security plugin to scan for malware and block attacks. Keep WordPress, themes, and plugins up to date. Use strong passwords and two-factor authentication for all accounts.
Limit login attempts to stop brute force attacks. Hide the WordPress version number to make it harder for hackers to find vulnerabilities. Use a Web Application Firewall (WAF) to filter out bad traffic before it reaches your site.
Remove unused themes and plugins. They can be weak points for hackers. Use HTTPS encryption to protect data sent between users and your site. Regular security audits help find and fix issues before they become problems.
Regular website backups for peace of mind
Backups save your site’s data, files, and settings. Set up automatic backups to run daily or weekly. Store backups in a safe place, separate from your hosting account.
Use a reliable backup plugin or service. Some hosts offer built-in backup tools. Test your backups regularly to make sure they work. Keep multiple backup copies in case one fails.
Back up your site before making big changes. This lets you undo mistakes easily. Store backups offsite, like in cloud storage. This protects against server failures.
Full backups include all files and databases. Incremental backups only save changes since the last full backup. Both types are useful for different situations.
Amy Kaufmann
Business Owner
Marketing Integration
Marketing integration connects your website with other channels to boost conversions and return on investment. It helps turn more visitors into customers and improve ad performance.
Connect email and social media with your website to convert more visitors into customers
Email and social media integration can drive more traffic to your website. Add social sharing buttons to make content easy to spread. Include email signup forms to capture leads. Link your social profiles on your site to build followers.
Use email marketing tools to send targeted campaigns based on user behavior. Segment your list to send personalized offers. Track which emails drive the most clicks and sales.
Social media widgets can showcase your latest posts on your website. This keeps content fresh and engages visitors. Live chat tools let you answer questions quickly. Fast responses can boost sales.
Test new landing pages for your ads for better ROI
Landing page testing helps maximize ad spend. Create multiple versions of pages to see which converts best. Change headlines, images, and calls-to-action. Use A/B testing tools to split traffic between versions.
Track metrics like bounce rate, time on page, and conversion rate. Small tweaks can lead to big gains. A better-performing page means more sales from the same ad budget.
Make sure landing pages match your ad copy. A consistent message from ad to page improves conversions. Design pages for mobile users too. Many people click ads on phones.
Analytics and Reporting
Website analytics and reporting help businesses understand their online presence and make informed decisions. These tools provide valuable insights into visitor behavior and site performance.
Analyzing your traffic helps identify marketing possibilities
Traffic analysis reveals who visits your website and how they interact with it. This data shows which pages are popular and where visitors come from. It helps spot trends in user behavior over time.
You can see which marketing channels bring the most visitors. This lets you focus your efforts on what works best. You might find that social media drives more traffic than email campaigns.
Analytics also show how long people stay on your site and which pages they visit. This helps you improve content and design to keep visitors engaged. You can identify weak spots and fix them to boost conversions.
Regular security and analytics reports make sure you know what’s going on in your business
Security reports alert you to potential threats or breaches. They show login attempts, file changes, and other security events. This helps you spot and fix issues quickly.
Analytics reports give you a clear picture of your website’s performance. They track key metrics like page views, bounce rates, and conversion rates. These reports help you see if you’re meeting your goals.
Regular reporting keeps you updated on your site’s health and growth. You can spot problems early and make timely fixes. It also helps you track progress and measure the success of your online strategies.
