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Elliott

I founded Major Impact to accelerate growth for local service businesses through our digital marketing system that increases bookings, client retention, and market authority. Previously, I spent 25 years growing companies online, generating over 200k local business leads and leading over $100M in online sales.

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How Regular Website Maintenance Can Save You Money in the Long Run

November 27th, 2024|Website Management|

Keeping your website in good shape is like taking care of a car. Just like you need to change the oil and check the tires to avoid big problems later, regular website maintenance can help you save money over time. This article will explain how taking care of your website can lead to fewer unexpected costs, better user experiences, and a stronger online presence. Key Takeaways Regular website maintenance helps avoid surprise costs. Keeping your site updated can lead to better returns on your investment. Fixing issues before they grow can save you a lot of money. A well-maintained site...

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Unlocking the Secrets to Achieving a 5 Star Google Review: Proven Strategies for Business Success

November 26th, 2024|Digital Marketing, Google Business|

In today's digital world, getting a 5 star Google review is crucial for businesses. These reviews not only help attract new customers but also build trust and improve online visibility. Understanding how to achieve these glowing reviews can set your business apart from the competition. Key Takeaways A 5 star Google review can greatly enhance your business's reputation. Creating a great customer experience is key to getting positive reviews. Ask happy customers for reviews at the right time. Showcase your best reviews to attract more customers. Handle negative reviews calmly and use them to improve. Understanding the Importance of a...

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10 Innovative Strategies to Increase Online Sales in 2024

November 22nd, 2024|Digital Marketing, Marketing Strategy|

In 2024, online sales are more important than ever for businesses. With so many options available, it’s crucial to stand out and attract customers. This article explores ten creative strategies to help you increase online sales and engage your audience effectively. These tips will guide you in making your online store more appealing and user-friendly, ensuring that you can thrive in the competitive digital marketplace. Key Takeaways Use AI to create personalized shopping experiences. Make sure your website is easy to use on mobile devices. Incorporate augmented reality for a fun shopping experience. Engage customers with chatbots for quick support....

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The Ultimate Guide to Local Digital Marketing Strategies

November 20th, 2024|Digital Marketing, Google Business, Inbound Marketing, Social Media Marketing|

In today's digital age, mastering local digital marketing is crucial for businesses aiming to connect with their community. This guide will explore various strategies that can help you effectively reach your local audience and enhance your online presence. From understanding your audience to utilizing the latest trends, this article provides a roadmap for unlocking success in local digital marketing. Key Takeaways Understanding your local audience is key to effective marketing. Local SEO helps increase visibility in search results. Engaging content tailored for your community boosts connection. Social media is a powerful tool for local interaction. Building a good online reputation...

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Essential Tips to Optimize Your Google Business Profile for Maximum Visibility

November 17th, 2024|Digital Marketing, Google Business, SEO|

In today's digital world, having a well-optimized Google Business Profile is essential for attracting more customers and boosting your online presence. This guide will provide you with key tips to enhance your profile and ensure that your business stands out in local searches. By following these steps, you can significantly improve your visibility and engagement with potential customers. Key Takeaways Complete your Google Business Profile with accurate information to improve visibility. Select specific business categories to help Google understand your services better. Encourage customer reviews and respond to them for building trust. Use high-quality images to showcase your business and...

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How Long Does It Take to Redesign a Website: A Comprehensive Guide to the Process

November 15th, 2024|Website Design|

Redesigning a website is a big task that can take a lot of time, but understanding the process can help you manage it better. In this article, we will explore how long it typically takes to redesign a website and what steps are involved. From planning to launching, we will break down the entire process and give you tips to make it smoother. Whether you are looking to refresh your site or completely overhaul it, knowing what to expect can make all the difference. Key Takeaways A website redesign can take anywhere from a few weeks to several months depending...

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Mastering Google Business Ranking: Strategies for Local SEO Success in 2024

November 13th, 2024|Digital Marketing, Google Business, SEO|

In 2024, mastering Google Business Ranking is crucial for local businesses aiming to thrive in a competitive online landscape. This article will guide you through essential strategies to enhance your Google Business Profile, leverage customer reviews, and optimize your online presence for better local search visibility. By understanding the key elements that influence rankings, you can effectively attract more customers and improve your local SEO efforts. Key Takeaways Claim and verify your Google Business Profile to improve visibility. Use location-specific keywords in your content to attract local customers. Encourage positive customer reviews to build trust and improve rankings. Stay updated...

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Effective Local Business Online Marketing Strategies for Growth

November 11th, 2024|Digital Marketing, Marketing Strategy|

In today's digital age, local business online marketing is essential for growth and success. Local businesses need to adapt their marketing strategies to effectively reach and engage their communities. This article explores various strategies that can help local businesses thrive online, from building a strong online presence to leveraging social media and email marketing. By understanding these tactics, local businesses can unlock their potential and achieve sustainable growth. Key Takeaways Establish a strong online presence through an engaging website and active social media profiles. Optimize your content for local search to attract more customers in your area. Use email marketing...

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A Comprehensive Guide to Digital Marketing for Local Businesses

November 8th, 2024|Digital Marketing, Google Business, Inbound Marketing, Social Media Marketing|

This article serves as a complete guide to digital marketing for local businesses. It aims to help you tell your unique story, showcase your products and services, and connect meaningfully with your community and customers. Let's explore essential tips for local digital marketing and unlock new opportunities for your business. Key Takeaways Understand your local audience by researching their needs and preferences. Create a user-friendly website that showcases your business effectively. Optimize your online presence for local search engines to attract nearby customers. Engage with your community on social media to build relationships and trust. Utilize email marketing to keep...

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