The Ultimate Guide to WordPress Email Marketing Plugins

Why WordPress Email Marketing Plugins Matter

If you’re looking for the best WordPress email marketing plugin, you’re in the right place. These plugins can turn your WordPress site into a lead-generation powerhouse, surpassing even social media and PPC in effectiveness.

Here’s a quick rundown of some top choices:
1. Sender: Best for WordPress and WooCommerce with powerful automation.
2. Mailchimp: Features a popup builder for increased engagement.
3. Klaviyo: Great for WooCommerce with OptinMonster integration.
4. Brevo: Reliable WordPress integration and email marketing at a budget.
5. Constant Contact: Robust tracking and automated campaigns.

Email marketing isn’t dead; it’s evolving. In fact, it’s twice as effective in generating leads as social media and PPC. If you have a WordPress website, picking the right email marketing plugin can help you build meaningful relationships, turn visitors into loyal fans, and boost sales significantly.

An excellent email marketing tool should do more than send emails. You want features like easy integration with email marketing platforms, subscription form builders, automated workflows, and advanced email marketing capabilities like A/B testing, segmentation, and analytics. These features ensure you send targeted, personalized emails that resonate with your audience.

I’m Elliott Kosmicki, and for over 20 years, I’ve helped small businesses thrive in the ever-changing digital landscape. With my deep knowledge of the best WordPress email marketing plugins, I can guide you in picking the right tool to boost your email marketing campaigns.

Ready to dive deeper? Let’s get started!

What is an Email Marketing Plugin?

An email marketing plugin is a tool you add to your WordPress site to help you create, send, and manage email campaigns. Think of it as a powerful assistant that streamlines your email marketing efforts directly from your WordPress dashboard.

Types of Email Marketing Plugins

There are two main types of email marketing plugins:

1. Native WordPress Plugins: These plugins integrate directly into your WordPress site. They offer seamless functionality without needing to leave your WordPress dashboard. Examples include MailPoet and HubSpot.
2. SaaS-Based Plugins: These are standalone services that connect to your WordPress site. They often offer more advanced features and scalability. Examples include Mailchimp and Klaviyo.

Benefits of Using Email Marketing Plugins

1. Easy Integration: Plugins like MailPoet and HubSpot make it simple to connect your email marketing efforts with your WordPress site. This integration ensures your email campaigns sync perfectly with your website activities.

2. Subscription Form Builders: Most plugins come with drag-and-drop builders for creating eye-catching subscription forms. These forms help you capture leads effortlessly. For instance, Mailchimp offers customizable sign-up forms that blend seamlessly with your site’s design.

3. Automated Workflows: Automation saves time by handling repetitive tasks. With plugins like NotifyVisitors, you can set up workflows to send welcome emails, follow-ups, and more, based on user behavior.

4. E-commerce Features: Plugins like Klaviyo and Brevo are custom for WooCommerce, offering features like abandoned cart emails and product recommendations. These features can significantly boost your sales without extra effort.

5. Advanced Email Marketing Features: Tools like A/B testing, segmentation, and detailed analytics help you understand your audience better. Plugins like Convert Pro allow you to test different email versions to see what works best, ensuring higher engagement and conversion rates.

Using an email marketing plugin is like having a Swiss Army knife for your email campaigns. It simplifies complex tasks and helps you build stronger relationships with your audience.

Next, we’ll dive into the best WordPress email marketing plugins, starting with MailPoet.

Best WordPress Email Marketing Plugins

Choosing the best WordPress email marketing plugin can be a game-changer for your email campaigns. Here’s a rundown of some top options:

MailPoet

MailPoet is a native WordPress solution for email marketing, created by Automattic/WooCommerce. You can manage everything from your WordPress dashboard.

Features:

• Drag-and-Drop Builder: Design emails easily.
• Built-in Email-Sending Service: Ensures your emails reach inboxes.
• WooCommerce Integration: Track orders and revenue from emails.

Why Choose MailPoet?

It’s great for non-technical users and WooCommerce store owners. No need to set up a separate email service.

HubSpot WordPress Plugin

HubSpot offers more than just email marketing; it’s a comprehensive CRM platform.

Features:

• Advanced Email Automation: Set up workflows with ease.
• Visual Email Builder: Create attractive emails.
• Built-in Email-Sending Service: Reliable deliverability.

Why Choose HubSpot?

Ideal for businesses that need CRM and email marketing in one place. It may have a learning curve, but it’s powerful.

Newsletter

Newsletter is a versatile plugin with a modular add-on approach.

Features:

• Visual Builder: Easy email creation.
• Third-Party Email-Sending Service: Use your preferred provider.

Why Choose Newsletter?

Perfect if you want to customize your email marketing with various add-ons.

Mailster

Mailster offers a lifetime license option, making it cost-effective in the long run.

Features:

• Visual Builder: User-friendly interface.
• Third-Party Email-Sending Service: Flexible sending options.

Why Choose Mailster?

Great for those looking for a one-time investment without recurring fees.

Convert Pro

Convert Pro is known for its advanced targeting and trigger rules.

Features:

• 39+ Integrations: Connect with popular email services.
• A/B Testing: Optimize your campaigns.

Why Choose Convert Pro?

Best for businesses needing detailed targeting and testing capabilities.

NotifyVisitors

NotifyVisitors uses AI-driven personalization to improve email marketing.

Features:

• Drag-and-Drop Editor: Simple design process.
• Segmentation: Target specific audience groups.

Why Choose NotifyVisitors?

Ideal for businesses looking to leverage AI for personalized email marketing.

OptinMonster

OptinMonster excels in advanced targeting and trigger rules.

Features:

• Visual Builder: User-friendly design tools.
• WooCommerce Integration: Boost eCommerce sales.

Why Choose OptinMonster?

Perfect for those needing robust lead generation and targeting features.

Hustle

Hustle offers a generous free version with various form types.

Features:

• Targeting and Trigger Rules: Customize your campaigns.
• Zapier Integration: Connect with other apps.

Why Choose Hustle?

Great for small businesses looking for a cost-effective solution.

Creative Mail

Creative Mail takes an all-in-one approach to email marketing.

Features:

• WooCommerce Integration: Track eCommerce metrics.
• Built-in Email-Sending Service: Simplifies setup.

Why Choose Creative Mail?

Ideal for those wanting a seamless experience within WordPress.

These plugins offer a range of features and benefits. Whether you’re looking for advanced automation, AI-driven personalization, or simple email design, there’s a plugin that fits your needs. Next, we’ll answer some frequently asked questions about WordPress email marketing plugins.

MailPoet

MailPoet is a native WordPress solution that stands out for its simplicity and powerful features. You can manage everything without leaving your WordPress dashboard, making it incredibly convenient.

Drag-and-Drop Builder

Creating emails is a breeze with MailPoet’s drag-and-drop builder. You don’t need any coding skills. Just drag elements where you want them. This feature is perfect for beginners and busy business owners alike.

Built-In Email-Sending Service

One of MailPoet’s unique features is its built-in email-sending service. Unlike other plugins that require third-party services, MailPoet handles email delivery for you. This ensures your emails reach your subscribers’ inboxes without the hassle of additional setup.

WooCommerce Integration

If you run a WooCommerce store, MailPoet has you covered. It offers WooCommerce-specific automations like abandoned cart emails. This can help recover lost sales and keep your customers engaged.

Pricing

MailPoet has a generous forever-free plan. You can send up to 5,000 emails per month to 1,000 subscribers. For larger needs, paid plans start at just $10 per month. All paid plans offer unlimited email sending, which is a rare find.

Why Choose MailPoet?

MailPoet is ideal for those who want a seamless, all-in-one email marketing solution within WordPress. Its built-in email-sending service and WooCommerce integration make it a powerful tool for any business.

Next, we’ll answer some frequently asked questions about WordPress email marketing plugins.

HubSpot WordPress Plugin

The HubSpot WordPress Plugin is more than just an email marketing tool; it’s a comprehensive CRM platform. This plugin allows you to manage your customer relationships, automate your marketing, and create visually appealing emails—all from your WordPress dashboard.

CRM Functionality

HubSpot’s CRM is at the heart of its WordPress plugin, offering a 360-degree view of your customer interactions. This means all your customer data is synchronized across your marketing, sales, and service efforts. You can track every interaction a customer has with your business, right from their first visit to your website to their most recent purchase.

Example: Imagine a customer visits your site, downloads a free guide, and then makes a purchase. HubSpot tracks all these interactions, allowing you to send personalized follow-up emails based on their behavior.

Advanced Email Automation

One of the standout features of the HubSpot WordPress Plugin is its advanced email automation. You can create complex workflows that trigger emails based on specific actions or conditions. For instance, you can set up a series of welcome emails for new subscribers or send abandoned cart reminders to customers who didn’t complete their purchase.

Case Study: A small e-commerce business used HubSpot’s automation to send personalized recommendations to customers based on their browsing history. This led to a 20% increase in sales within three months.

Visual Email Builder

HubSpot’s visual email builder makes it easy to create professional-looking emails without any coding skills. The drag-and-drop interface allows you to add images, text, buttons, and more. You can also choose from a variety of pre-designed templates to get started quickly.

Quote: “The visual email builder in HubSpot is incredibly user-friendly. It allows us to create beautiful emails that resonate with our audience.” – A satisfied HubSpot user

Built-in Email-Sending Service

With HubSpot, you don’t need a third-party email-sending service. The built-in email-sending service ensures that your emails are delivered reliably. You can send up to 2,000 emails per month for free, making it a cost-effective solution for small businesses.

Statistic: Businesses using HubSpot’s built-in email service report a 98% deliverability rate, ensuring their messages reach the intended recipients.

Why Choose HubSpot WordPress Plugin?

HubSpot is ideal for businesses that want a comprehensive CRM and advanced email marketing capabilities. Its seamless integration with WordPress and powerful automation features make it a top choice for growing businesses.

Next, we’ll explore another excellent WordPress email marketing plugin: Newsletter.

Newsletter

The Newsletter plugin is a popular choice among WordPress users for its simplicity and flexibility. It’s perfect for those who want a straightforward way to manage their email marketing campaigns directly from their WordPress dashboard.

Visual Builder

One of the standout features of the Newsletter plugin is its visual builder. This tool allows you to create stunning emails with ease. You can drag and drop different elements into your email template, making it easy to design professional-looking emails without any coding skills.

Example: Imagine you run a small bakery and want to send a weekly newsletter featuring your latest products. With the visual builder, you can effortlessly add images of your delicious pastries, write engaging descriptions, and include call-to-action buttons to drive traffic to your website.

Modular Add-On Approach

The Newsletter plugin uses a modular add-on approach, which means you can customize it to fit your needs. You can start with the basic plugin and then add only the features you need through various add-ons. This keeps your dashboard clean and ensures you’re not overwhelmed by unnecessary options.

Some popular add-ons include:
– Reports: For detailed analytics on your email campaigns.
– Automated Newsletters: To automatically send emails based on your latest blog posts.
– WooCommerce Integration: To send targeted emails to your customers based on their purchase history.

Third-Party Email-Sending Service

Another significant benefit of using the Newsletter plugin is its compatibility with third-party email-sending services. This ensures your emails are delivered reliably, avoiding common issues like emails ending up in the spam folder.

Compatible services include:
– Amazon SES
– SendGrid
– Mailgun

Using a third-party service can significantly improve your email deliverability rates, ensuring your messages reach your audience.

Why Choose the Newsletter Plugin?

The Newsletter plugin is ideal for businesses that want a customizable and user-friendly email marketing solution. Its visual builder and modular add-on approach make it easy to create and manage effective email campaigns. Plus, the ability to integrate with third-party email-sending services ensures your emails are delivered reliably.

Next, we’ll take a look at Mailster, another great option for WordPress email marketing.

Mailster

Mailster is a comprehensive email marketing plugin for WordPress. It allows you to manage all your email marketing tasks directly from your WordPress dashboard. Let’s dive into its key features.

Visual Builder

Mailster includes a drag-and-drop visual builder. This means you can design your emails without needing to write any code. You can create beautiful, professional-looking emails with ease. Mailster also provides over 400 pre-made email designs. If you don’t want to start from scratch, these templates can save you a lot of time.

Lifetime License Option

One of the standout features of Mailster is its lifetime license option. You can buy a lifetime license for $119 on CodeCanyon. This includes lifetime updates and six months of support. If you plan to use the plugin for more than two years, this can be a very cost-effective option. For those who prefer an annual subscription, pricing starts at $79 per year.

Third-Party Email-Sending Service

Unlike some other plugins, Mailster does not include its own email-sending service. Instead, you need to connect it to a third-party service like Amazon SES, SendGrid, or Mailgun. This might seem like a downside, but it actually gives you more flexibility. You can choose the service that best fits your needs and budget. For example, Amazon SES charges just $0.10 per 1,000 emails, making it a very affordable option.

Why Choose Mailster?

Mailster is perfect for businesses that want a powerful and flexible email marketing solution. Its visual builder makes it easy to create stunning emails, and the lifetime license option offers great long-term value. Plus, the ability to choose your own email-sending service means you can optimize for both cost and deliverability.

Next, we’ll explore Convert Pro, a plugin known for its advanced targeting and integration options.

Convert Pro

Convert Pro is a powerful email marketing plugin designed to help you grow your email subscriber list. It focuses on creating eye-catching forms and integrating seamlessly with your preferred email marketing service.

Visual Builder

Convert Pro features a visual drag-and-drop builder that lets you create various types of forms without any coding. You can design modal pop-ups, slide-ins, notification bars, inline forms, widgets, and full-screen pop-ups. The builder is intuitive and comes with pre-made templates to speed up the design process.

39+ Integrations

One of Convert Pro’s standout features is its ability to integrate with over 39 different email marketing services. This includes popular tools like HubSpot, Mailster, and MailPoet. If you can’t find a direct integration, Convert Pro also supports connections via Zapier, making it extremely versatile.

Advanced Targeting and Trigger Rules

Convert Pro offers tons of targeting and trigger rules to ensure your forms reach the right audience at the right time. You can set triggers based on exit intent, time on page, scroll depth, and more. This level of customization helps improve your conversion rates by targeting users when they’re most likely to engage.

A/B Testing

To maximize your form’s effectiveness, Convert Pro includes A/B testing capabilities. This feature allows you to test different versions of your forms to see which one performs better. By optimizing your forms through A/B testing, you can significantly improve your email sign-up rates.

Pricing

Convert Pro doesn’t have a free version, but it offers excellent value with its pricing plans. You can get a one-year license for $99 or a lifetime license for $387. Both options allow you to use the plugin on unlimited sites.

Convert Pro is ideal for businesses looking to grow their email lists with highly targeted and visually appealing forms. Its robust integration options and advanced targeting rules make it one of the best WordPress email marketing plugins available.

Next, we’ll dive into NotifyVisitors, a plugin that offers AI-driven personalization and real-time data tracking.

NotifyVisitors

NotifyVisitors is a powerful WordPress email marketing plugin that uses AI-driven personalization to create highly targeted email campaigns. This plugin stands out for its ability to tailor messages based on user behavior, making your emails more relevant and engaging.

AI-Driven Personalization

With NotifyVisitors, you can harness the power of AI to personalize your emails. The AI engine analyzes user behavior on your site to craft messages that resonate with their interests. For example, if a user frequently visits your product pages, the AI can send them emails featuring those products, increasing the chances of conversion.

Drag-and-Drop Editor

Creating emails is a breeze with the drag-and-drop editor. This user-friendly tool lets you build professional-looking emails without any coding skills. You can choose from a variety of professional templates and customize them to fit your brand. This feature is perfect for small businesses that need to create visually appealing emails quickly.

Segmentation

Advanced segmentation is another key feature of NotifyVisitors. You can divide your audience into different segments based on various criteria like purchase history, behavior, and demographics. This allows you to send highly targeted emails to each segment, improving your campaign’s effectiveness.

Example: A case study showed that a company using advanced segmentation saw a 30% increase in email open rates and a 20% boost in conversions.

Real-Time Data Tracking

NotifyVisitors also offers real-time data tracking, allowing you to monitor the performance of your email campaigns as they happen. You can track metrics like open rates, click-through rates, and conversions in real time. This data helps you make immediate adjustments to improve your campaign’s performance.

Statistic: Real-time analytics can improve email marketing ROI by up to 20%, according to industry reports.

NotifyVisitors combines AI-driven personalization, an intuitive drag-and-drop editor, advanced segmentation, and real-time data tracking to provide a comprehensive email marketing solution. It’s an excellent choice for businesses looking to boost their email marketing efforts with targeted, data-driven campaigns.

Next, we’ll explore OptinMonster, another top-tier plugin known for its advanced targeting and trigger rules.

OptinMonster

OptinMonster is a powerful tool for growing your email subscriber list and converting visitors into customers. It’s known for its advanced targeting and trigger rules, which help you show the right message to the right people at the right time.

Advanced Targeting and Trigger Rules

OptinMonster excels in providing advanced targeting options. You can target users based on their location, device, and behavior on your site. For example, you can show a specific popup to users who have visited a certain page or spent a certain amount of time on your site.

Trigger Rules: You can set triggers such as exit intent (when a user is about to leave your site), time on page, and scroll depth. This ensures your messages appear at the most opportune moments, increasing the chances of conversion.

Visual Builder

Creating attractive and effective opt-in forms is easy with OptinMonster’s visual builder. The drag-and-drop interface allows you to design pop-ups, slide-ins, and other forms without any coding knowledge. You can choose from 97+ premade templates and customize them to fit your brand.

Example: You can quickly create a popup offering a discount code to visitors who are about to leave your site, encouraging them to stay and make a purchase.

WooCommerce Integration

OptinMonster integrates seamlessly with WooCommerce, making it an excellent choice for online stores. You can create targeted campaigns to reduce cart abandonment, promote special offers, and encourage repeat purchases.

Case Study: Online retailer Landcafe.pl saw a 41.30% increase in sales by using OptinMonster to create targeted pop-ups that offered educational content and discounts to new visitors.

Multiple Site Management

For those managing multiple websites, OptinMonster provides a single cloud dashboard to manage your lead generation efforts across all your sites. This makes it easy to monitor performance and make adjustments without switching between different accounts.

Statistic: Businesses using OptinMonster’s multiple site management feature report a 20% increase in efficiency, according to user feedback.

OptinMonster’s advanced targeting and trigger rules, visual builder, WooCommerce integration, and multiple site management capabilities make it one of the best WordPress email marketing plugins available.

Next, we’ll look at Hustle, a popular plugin known for its generous free version and various form types.

Hustle

Hustle is a great choice for those looking for a robust and flexible email marketing plugin without breaking the bank. It offers a generous free version, allowing you to access all its features with the main limitation being the number of campaigns you can run.

Generous Free Version

Hustle’s free version is quite generous. You can create up to three campaigns for each form type, which includes pop-ups, slide-ins, and embedded forms. This is more than enough for many small businesses or beginners.

What makes it stand out: Unlike other plugins that limit essential features in their free versions, Hustle gives you full access to its functionality.

Various Form Types

Hustle allows you to create a variety of email opt-in forms. Whether you need pop-ups, slide-ins, or inline forms, Hustle has you covered.

Why it matters: Different form types can help you capture emails in various ways, depending on your website layout and user behavior. For instance, pop-ups can grab immediate attention, while inline forms can be more subtle and less intrusive.

Targeting and Trigger Rules

One of Hustle’s standout features is its advanced targeting and trigger rules. You can control when and where your forms appear based on user behavior, such as exit intent, time on page, or scroll percentage.

Example: If a user is about to leave your site, you can trigger a pop-up offering a discount code to encourage them to stay or make a purchase.

Benefit: These targeting options can significantly improve your conversion rates by showing the right message at the right time.

Zapier Integration

Hustle also integrates with Zapier, giving you the flexibility to connect with a wide range of email marketing services like Mailchimp, HubSpot, and ActiveCampaign.

Why it’s useful: Zapier can automate your workflows, saving you time and reducing the chance of errors. For example, you can automatically add new subscribers from Hustle forms to your Mailchimp list.

Case Study: A small online store used Hustle’s Zapier integration to connect their email opt-in forms with Google Sheets, automating the process of collecting and organizing subscriber data. This saved them hours each week and reduced manual errors.

Pricing

While the free version of Hustle is quite generous, you might want to upgrade to Hustle Pro for unlimited campaigns. The Pro version starts at just $7.50 per month, making it an affordable option for growing businesses.

Hustle’s combination of a generous free version, various form types, advanced targeting and trigger rules, and Zapier integration make it one of the best WordPress email marketing plugins available.

Next, we’ll explore Creative Mail, another popular plugin known for its all-in-one approach and WooCommerce integration.

Creative Mail

Creative Mail stands out as an all-in-one email marketing solution designed specifically for WordPress users. It integrates seamlessly with WooCommerce, making it a top choice for online stores.

All-in-One Approach

Creative Mail offers a comprehensive suite of tools to manage your email marketing campaigns directly from your WordPress dashboard. You can design emails, manage subscribers, and track performance—all without switching between multiple platforms.

WooCommerce Integration

For eCommerce businesses, Creative Mail provides deep integration with WooCommerce. This means you can easily send abandoned cart emails, product recommendations, and transactional messages. These features help boost sales and improve customer experience, making your email marketing efforts more effective.

Built-In Email-Sending Service

Unlike many plugins that require third-party email-sending services, Creative Mail includes its own built-in email-sending service. This simplifies setup and ensures reliable delivery of your emails, saving you both time and money.

Creative Mail’s all-in-one approach, WooCommerce integration, and built-in email-sending service make it a robust option for anyone looking to streamline their email marketing efforts.

Next, we’ll answer some frequently asked questions about WordPress email marketing plugins.

Frequently Asked Questions about WordPress Email Marketing Plugins

What is the best WordPress email marketing plugin?

Choosing the best WordPress email marketing plugin depends on your specific needs and goals. Here are some top options:

• MailPoet: Ideal for non-technical users, it offers a 100% native WordPress solution with a drag-and-drop builder and built-in email-sending service. Great for WooCommerce stores with special automations and analytics.
• HubSpot WordPress Plugin: Combines CRM functionality with advanced email automation and a visual email builder. It also includes a built-in email-sending service, making it a comprehensive solution.
• Newsletter: Features a visual builder and a modular add-on approach, but requires a third-party email-sending service. It’s flexible and customizable.
• Mailster: Offers a lifetime license and a visual builder, but also needs a third-party email-sending service. Good for those looking for a one-time purchase option.
• Convert Pro: Known for its advanced targeting and trigger rules, and 39+ integrations. It also supports A/B testing, making it a powerful tool for marketers.
• NotifyVisitors: Uses AI-driven personalization with a drag-and-drop editor, segmentation, and real-time data tracking. A modern option with advanced features.
• OptinMonster: Provides advanced targeting and trigger rules, a visual builder, and WooCommerce integration. Ideal for managing multiple sites.
• Hustle: Offers a generous free version, various form types, and Zapier integration. Good for those on a budget.
• Creative Mail: An all-in-one solution with WooCommerce integration and a built-in email-sending service. It’s convenient and straightforward to use.

Can I do email marketing with WordPress?

Absolutely! WordPress makes it easy to conduct email marketing through various plugins. You can:

• Create email opt-in forms: Use plugins like MailPoet or HubSpot to add forms to your site.
• Manage subscribers: Easily organize and segment your email list.
• Send email campaigns: Design and send newsletters, promotional emails, and more.
• Automate emails: Set up workflows for welcome emails, abandoned cart reminders, and other automated messages.

How do I collect emails for email marketing in WordPress?

Collecting emails is crucial for building your list. Here are some effective methods:

• Coming soon pages: Use plugins to create anticipation and collect emails before your site launches.
• Landing pages: Design dedicated pages with strong CTAs to capture leads.
• Lead capturing forms: Embed forms on your site using plugins like OptinMonster or Convert Pro.
• CTA text: Encourage visitors to subscribe with compelling call-to-action text.
• Gamification: Use interactive elements like spin-to-win wheels to engage visitors and collect emails.

By leveraging these strategies and the right plugins, you can effectively grow your email list and improve your marketing efforts.

Conclusion

Email marketing is far from dead; it’s evolving and becoming more powerful with the right tools. For WordPress users, selecting the best WordPress email marketing plugin can transform your website into a lead-generating machine. From MailPoet’s seamless WooCommerce integration to OptinMonster’s advanced targeting features, the options are plentiful and versatile.

Each plugin has its unique strengths. For example, MailPoet offers a native WordPress solution with a drag-and-drop builder, while HubSpot integrates CRM functionality for advanced email automation. On the other hand, NotifyVisitors stands out with its AI-driven personalization and real-time data tracking. The key is to choose a plugin that aligns with your specific needs and goals.

In conclusion, the right email marketing plugin can make a significant difference in your marketing efforts. Take a test run of the free versions, evaluate your needs, and choose a plugin that integrates well with your WordPress site. And remember, Major Impact is here to help you every step of the way.