HomeArticlesMarketingMastering Google Analytics: Finding Your Page Views Made Easy

Mastering Google Analytics: Finding Your Page Views Made Easy

Mastering Google Analytics: Finding Your Page Views Made Easy

If you’re wondering how to find page views in Google Analytics, here’s a quick rundown:

  1. Click on Reports.
  2. Navigate to Life Cycle.
  3. Select Engagement.
  4. Click on Pages and Screens.
  5. Sort by Views.

Finding your page views in Google Analytics 4 (GA4) might seem daunting, especially if you’ve recently transitioned from Universal Analytics (UA). Google Analytics 4 offers a new and improved way to track your website’s performance, but understanding its interface can be tricky. Understanding how to find page views in Google Analytics is crucial for any website owner looking to gain insights into user behavior and content effectiveness.

Google Analytics 4 has made some significant changes from its predecessor, Universal Analytics. While UA offered a straightforward approach to tracking metrics, GA4 introduces new features and dimensions that can provide even deeper insights—once you grasp how to navigate them.

I’m Elliott Kosmicki, a long-time expert in SEO and web analytics. Over two decades, I’ve led multiple successful digital transformations using insights from tools like Google Analytics. Here, I’ll guide you on how to find page views in Google Analytics.

Step-by-step Guide to Finding Page Views - how to find page views in google analytics infographic infographic-line-3-steps

What Are Page Views in Google Analytics?

Page views in Google Analytics represent the total number of times a page is loaded or reloaded in a browser. This metric is crucial for understanding user engagement and content performance. In Google Analytics 4 (GA4), page views are a bit different from what you might be used to in Universal Analytics.

Page Views Metric

In GA4, page views fall under the “views” metric. This includes both web pages and mobile app screens that users have seen. It’s a combined data metric, meaning it counts every instance of a page or screen being viewed, including repeated views by the same user.

Unique Page Views

Unlike total page views, unique page views count only one view per user session. For example, if a user visits the same page three times during one session, it will count as three page views but only one unique page view. This helps you understand how many individual sessions included a visit to a specific page.

Event Tracking

GA4 uses an event-based model, which means almost everything can be tracked as an event. This includes page views. Each page view is an event that can be customized to track additional parameters, like user interactions within the page. This flexibility allows for a more detailed analysis of user behavior.

Example: Imagine you run an online store. You can track not just page views, but also events like button clicks, form submissions, and video plays. This gives you a fuller picture of how users interact with your content.

Why It Matters

Understanding page views helps you gauge user interest and engagement with your content. It can highlight which pages are popular and which ones need improvement. For example, if your “Contact Us” page has high views but low form submissions, you might need to make the form easier to find or fill out.

By mastering the basics of page views in Google Analytics, you can start to unlock deeper insights into your website’s performance. For more detailed metrics and custom reports, consider using the Major Impact System for a free Impact Report on your website.

analytics dashboard - how to find page views in google analytics

How to Find Page Views in Google Analytics

Step-by-Step Guide to Finding Page Views

Finding page views in Google Analytics 4 (GA4) is straightforward if you follow these steps:

  1. Click on Reports
  2. First, log into your GA4 account.
  3. Navigate to the left-hand menu and click on Reports.

  4. Click on Life Cycle

  5. Within the Reports section, you’ll see various options. Click on Life cycle.

  6. Click on Engagement

  7. Under the Life cycle section, find and click on Engagement.

  8. Click on Pages and Screens

  9. Now, click on Pages and Screens. This will take you to a detailed report of page views.

  10. Scroll Down and Click on Views to Sort by Page Views

  11. You will see a chart displaying various metrics, including Views. In GA4, “Views” refers to the combined data of mobile app screens and web pages viewed by users.
  12. Scroll down to the table and click on Views to sort by page views.

This will give you a clear picture of which pages are being viewed the most on your website.

Understanding the Pages and Screens Report

The Pages and Screens report in GA4 is a powerful tool for analyzing user engagement. Here’s what you’ll find:

Metrics and Dimensions

  • Metrics: These include views, user engagement, and new user data. Views show how many times a page or screen was viewed, which helps gauge content popularity.
  • Dimensions: These categorize data by page title, screen name, and other attributes. You can use dimensions to break down data further.


You can customize the report in several ways:

  1. Creating Comparisons
  2. Click on Add Comparison in the top right corner.
  3. Choose a dimension (e.g., gender) and a value (e.g., female).
  4. Add more conditions if needed to refine your analysis.

  5. Adding Additional Categories

  6. Scroll to the bottom of the report and press + to add another dimension.
  7. This allows you to see even more detailed data, like user behavior by device type or location.


Using comparisons helps you track changes over time and understand different user segments. For example, you can compare how female visitors interact with your site versus male visitors.

By customizing your Pages and Screens report, you can gain deeper insights into user behavior and website performance.

Why Page Views Matter for Your Website

Page views are a key metric for understanding how users interact with your website. They offer insights into user engagement, content performance, traffic analysis, and conversion paths.

User Engagement: Page views help you gauge how engaging your content is. If a page has high views, it means users find it interesting and are spending time on it. For example, if your blog post on “How to Find Page Views in Google Analytics” gets a lot of views, it indicates that the topic is relevant and engaging to your audience.

Content Performance: Tracking page views allows you to see which content performs best. If certain pages consistently get more views, you can create similar content to drive even more traffic.

Traffic Analysis: Page views also help in analyzing your website traffic. By understanding which pages attract visitors, you can optimize your site structure and internal linking. For instance, if your “Contact Us” page has fewer views, you might want to make it more accessible from your homepage.

Conversion Paths: Lastly, page views are crucial for understanding conversion paths. Knowing which pages users visit before converting can help you optimize those paths for better results. If you run a small business, for a deeper dive into your website’s performance, consider getting a free Impact Report. This will provide you with actionable insights to improve your website’s traffic and conversions.

Advanced Techniques for Analyzing Page Views

Using Content Grouping for Granular Analysis

Content grouping is a powerful feature in Google Analytics 4 (GA4) that lets you organize your pages into meaningful categories for deeper analysis. This is especially useful for large websites with diverse content, such as e-commerce sites or blogs with various topics.

Imagine you run an e-commerce website. You can create content groups for different product categories like “Electronics,” “Clothing,” and “Home Appliances.” This way, you can see the performance of each category separately. For blogs, you might group articles into topics like “SEO,” “Email Marketing,” and “Social Media.”

To set up content grouping, you can use Google Tag Manager to modify your GA4 “configure tag.” Once set up, these groups will appear in your Pages and Screens report, making it easier to analyze specific sections of your site.

Example: A company segmented their blog into three content groups: “SEO Tips,” “Marketing Strategies,” and “Case Studies.” They discovered that “SEO Tips” had the highest engagement, leading them to produce more content in that area.

Leveraging Comparisons to Track Data Over Time

Comparisons in GA4 allow you to analyze your data over different time periods, helping you understand trends and seasonal variations. This can be particularly useful for performance analysis and strategic planning.

Step-by-Step Guide for Comparisons:

  1. Select Date Ranges: Choose different date ranges to compare. For example, compare this month’s data with the previous month.
  2. Create Segments: Use segments to filter specific user groups. You might compare new visitors vs. returning visitors.
  3. Add Visual Layers: Use visual layers like graphs and tables to make comparisons easier to understand.

Fact: According to the research, using the Operating System (OS) metric can help you identify issues specific to mobile or desktop users. This insight can guide you in optimizing your site for different devices.

Understanding Dimensions and Metrics

Dimensions and metrics are the building blocks of GA4 reports. Dimensions describe data attributes (like page titles or user locations), while metrics quantify data (like page views or average engagement time).

Tips for Using Dimensions and Metrics:

  • Primary and Secondary Dimensions: Use these to drill down into your data. For example, you can view page views by “Device Category” and then by “Operating System.”
  • Custom Dimensions: Create custom dimensions to track specific data points relevant to your business.

Example: A blog used custom dimensions to track article authors. They found that posts by one particular author had higher engagement, leading them to feature that author more prominently.

Using the Operating Systems Metric

The Operating Systems (OS) metric is crucial for understanding how different devices are performing. By segmenting visitors based on their OS, you can identify and resolve device-specific issues.

Pro Tip: If you notice that mobile users have a higher bounce rate, it might indicate that your mobile site needs optimization.

Example: An e-commerce site noticed that Android users had a lower conversion rate. They optimized their site for Android devices and saw a 15% increase in conversions.

If you run a small business, for more detailed insights into your website’s performance, consider getting a free Impact Report. This will provide you with actionable insights to improve your website’s traffic and conversions.

Frequently Asked Questions about Finding Page Views in Google Analytics

How to Track Page Views of a Certain Page in Google Analytics 4?

Tracking page views for a specific page in Google Analytics 4 (GA4) is straightforward but requires a few steps. Here’s how:

  1. Use the Search Box: Type the page URL or title in the search box at the top of GA4. This will filter the data to show metrics only for that specific page.

  2. Create a Segment:

    • Go to Explore and click on + Add Segment.
    • Click on + NEW SEGMENT.
    • Navigate to Conditions.
    • Select Page from the dimensions and enter the path of the page you want to track.
  3. Set Up a Secondary Dimension:

    • In any relevant report, choose Secondary Dimension.
    • Select Page and paste the path of the URL you want to filter.

By using these methods, you can isolate the data for specific pages and gain detailed insights into their performance.

How to Check Page Views of a Website?

Checking the overall page views of your website in GA4 is essential for understanding your site’s traffic. Here’s how to do it:

  1. Real-Time Reporting:

    • Go to Reports.
    • Click on Realtime to see the current activity on your website. This shows how many users are on your site at that moment and which pages they are viewing.
  2. Historical Data:

    • Navigate to Reports.
    • Click on Life cycle.
    • Go to Engagement and then Pages and screens.
    • Here, you can see the total page views over a selected date range.
  3. Benchmarks:

    • Compare your page views with industry benchmarks. For instance, the median value for page views for B2B companies is 6.6K per month, and for B2C companies, it’s 3.31K per month .

What’s the Difference Between Page Views and Unique Page Views?

Understanding the difference between page views and unique page views is crucial for accurate data interpretation:

  • Page Views: This metric counts the total number of times a page is viewed. If a user reloads a page or navigates to another page and then returns, each view is counted separately.

  • Unique Page Views: This counts the number of sessions during which a page was viewed at least once. Multiple views of the same page within a single session are counted as one unique page view.

Example: If a user visits your homepage, navigates to a product page, and then returns to the homepage, the homepage will have two page views but only one unique page view.

Best Practices:

  • Monitor Both Metrics: Track both page views and unique page views to get a complete picture of user engagement.
  • Use Filters: Apply filters to segment your data by specific pages or user demographics.
  • Benchmarking: Regularly compare your metrics against industry standards to gauge performance.


Understanding how to find page views in Google Analytics is essential for optimizing your website’s performance. We’ve walked through the steps to locate this crucial metric and explained why it matters. Tracking page views helps you measure user engagement, analyze content performance, and refine your marketing strategies.

At Major Impact, we specialize in helping small businesses get more local traffic from Google. Our Major Impact System provides an end-to-end solution to get more web traffic and sales.

To take your analysis to the next level, get a free Impact Report from us. This personalized report will provide insights into your website’s current performance and suggest improvements to boost traffic, leads, and sales. Get your free Impact Report today and see how we can make a significant impact on your business.


Elliott is the Founder & President of Major Impact and helps small businesses defy economic challenges. A former ecommerce COO with 20+ years driving multi-million dollar growth online, he launched the uncommonly effective "Major Impact System" to help local businesses get more traffic, leads, and sales to compete with the big guys in town.